The Word 'Superfood' Has No Scientific Meaning — And That's Exactly Why It Sells So Well
Walk through the produce section of any Whole Foods or scroll through a wellness influencer's feed and you'll encounter 'superfoods' everywhere — acai, goji berries, matcha, moringa. The word sounds like a nutritional credential. It isn't one. No regulatory body defines it, no scientific standard governs it, and the foods wearing that label aren't necessarily better for you than the ones that aren't.